Make no mistake, the targets are still young. They just happen to have a different set of priorities.
College students on campus.
Young professionals who live and work in urban environments.
People looking for alternative means of transportation in those same cities.
Each of these groups offer a market segment that tends to eschew the norms and traditions of the past. Zipping around town on a low-speed, zero-emission scooter certainly caters to those demanding alternatives.
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