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Customisation is the number one key differentiator for many industries these days. Manufacturers are taking advantage of new technologies to deliver short-run products to customers and, even in mass-produced items, the right label can tell an entire story about a product.

Labels are the physical representation of a brand; they tell consumers everything they need to know about the product, and they differentiate the product even in a crowded market. Some of the world’s most successful brands are recognisable by their labels alone. This highlights the crucial importance of getting labels right.